within years of its founding in 1980 became known as the watch of European royalty. Few brands can claim such a speedy successful rise as Hublot, a feat made possible by the purity of vision belonging to Carlo Croco. The vision was indeed simple at first, he just wanted his own watch, to break away from his uncle’s watch company, the Italian firm Binda. What he ended up breaking away from were the traditions of luxury watchmaking, in the rubber strap. Hardly a watch enthusiast can be found today without at least one rubber strapped watch in their personal collection. They are standard equipment on sport watches and can be found in the collections of many of the centuries-old Swiss giants: Patek Philippe, Audemars Piguet, Blancpain and others.